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From Rebrand to Radiance: The Timeless Elegance of Moelle Essentials - Bellafricana

From Rebrand to Radiance: The Timeless Elegance of Moelle Essentials

How Doyinsola Ogbeifun is redefining occasion wear with a focus on fit, femininity, and confidence

 

 

 

 

When you meet Doyinsola Ogbeifun, founder of Moelle Essentials, there’s an instant calm that draws you in, the kind that comes from someone who understands grace, structure, and the quiet power of confidence.

Her journey into fashion wasn’t a loud or impulsive one. It was built over time, shaped by observation, curiosity, and an ever-present desire to create clothes that make women feel as good as they look.

A Pause, A Rebirth

Moelle Essentials first came to life in 2018, born from Doyinsola’s vision to design elegant, well-fitted pieces for women of all shapes and sizes. But as with most creative journeys, there was a moment of pause — a three-year break that became a period of reflection and rediscovery.

In 2022, Moelle Essentials returned rebranded, refocused, and ready to redefine occasion wear.

The brand found its rhythm again, this time with a clearer purpose: to celebrate diverse body types through elegant, accessible designs that don’t compromise on quality or comfort.

 

 

Fashion That Fits Every Woman

Walk into Moelle Essentials’ world, and you’ll find pieces that speak of balance, classic yet modern, bold yet feminine. From flowing dresses that move like poetry to structured fits that celebrate the body’s natural silhouette, every design is made to make women stand tall.

Whether you’re petite, curvy, or tall, Moelle offers both ready-to-wear (RTW) and made-to-measure pieces. The goal? To eliminate the struggle of finding occasionwear that truly fits.

As Doyinsola puts it,

“Elegance should never be a privilege. It should be accessible — and it should fit.”

The Moelle Woman

 

 

 

The Moelle woman knows her worth. She loves sophistication without shouting it. She values quality but also seeks versatility. And above all, she wears her confidence like her favourite dress effortlessly.

Every piece by Moelle Essentials is designed with that woman in mind. From the first sketch to the final stitch, Doyinsola ensures that comfort, style, and precision go hand-in-hand.

Redefining Occasionwear

Moelle Essentials has carved a niche in occasionwear, reimagining what it means to dress up. It’s not just about sequins or silhouettes; it’s about emotion. The feeling of slipping into a dress that fits perfectly. The quiet excitement of looking in the mirror and saying, Yes, this is me.

With elegant fabrics, timeless cuts, and detail-oriented craftsmanship, Moelle’s creations are meant to stay in your wardrobe, and your memory for years to come.

 

 

 

 

The Future of Moelle

As Moelle Essentials continues to grow, one thing remains clear: the brand isn’t chasing trends — it’s setting a standard.

It’s about creating clothes that tell stories of women who rise, reinvent, and walk into every room like it was designed for them.

And in that story, Moelle Essentials isn’t just making dresses. It’s making statements — one confident woman at a time.

 

 

Connect with Moelle Essentials
Instagram: @moelleessentials
Website: www.moelleessentials.com

Bellafricana published in africa, Articles, Fashion, People & Culture, Textiles

Cultural Appropriation: Should Western Brands Use African Prints?

What is Cultural Appropriation?  According to the Cambridge dictionary, it is ‘the act of taking or using things from a culture that is not your own, especially without showing that you understand or respect this culture’ So my question to you guys is, is it appropriate for western brands such as the Stella McCartney to use Ankara/ African Wax prints in their designs or is it cultural appropriation? Where do we draw the line between appreciation and appropriation? And who decides this? But most importantly, does fashion have a cultural appropriation problem?

MILAN, ITALY – FEBRUARY 21: A model walks the runway at the Gucci Autumn Winter 2018 fashion show during Milan Fashion Week on February 21, 2018 in Milan, Italy. (Photo by Catwalking/Getty Images)

Since I began blogging in 2015, many top designers have faced accusations of cultural appropriation.  In 2015 Isabel Marant was accused of plagiarising the traditional costume of a Mexican community, in 2016  Gucci faced a backlash for showing white models in Sikh-style turbans, in 2017 Vogue was criticized for a shoot in which model Karlie Kloss was dressed as a geisha and in 2018 Zara copied the designs of the famous brand Maxhosa by Laduma. I think it is pretty evident that we have a problem with cultural appropriation but would there be an industry without designers taking inspiration from other cultures? It’s a tough debate.

Dr Delice says  “We are still living in a world where white people and institutions are much more powerful than black and brown people and their institutions.”

As much as I hate to say it this statement is 100 ad 10% true. The fact that it’s 2019 and POC are still underrepresented in the fashion world – particularly the luxury fashion world is extremely sad and heartbreaking. My problem with the fashion industry when it comes to the topic of cultural appropriation is the fact that they choose to hire Caucasian models rather than models of the culture that they’re appropriating. To me that is where we draw the line between appreciation and appropriation. I’m sure you would all agree. Why are the people that inspired your collection not representing it? To me it makes no sense. Second of all I believe that some sort of acknowledgement should be present such as donating a percentage of the profits to organisations in that area that inspired the pieces, it’s only fair.

Should Western brands use African Prints?

Personally I don’t see the problem with it AS LONG as they use BLACK AFRICAN MODELS. I feel like the world is so focused on becoming westernized that we’re constantly looking for approval from these countries yet when it comes to fashion they never ask for ours. Its so sad to me that we live in a society where African Designers are not given enough credit or recognition for their work and it is becoming so incredibly frustrating to see designers consistently working hard and pushing boundaries only for their work to be copied and stolen by much bigger global brands. But I can guarantee you that very soon Africa is going to take over the world and I ensure you I will have a front row seat in the changing of history in this thing we call the fashion industry.

This article was originally published by Ivis for CheckOut Africa on the 11th of February 2019

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Bellafricana published in Clothings, Fashion, Fashion

Maison Loulabelle Debuts It’s Metamorphosis Collection At The London Kids Fashion Week 2019

Maison loulabelle always has something up their sleeves to keep us wanting more!

The amazing Afrocentric kids fashion brand just launched it’s newest collection at the London Kids Fashion Week, hosted by Mini Mode. The new collection tagged METAMORPHOSIS! Was literally curated to change EVERYTHING you thought you knew about Afrocentric kid’s fashion. –

This collection is designed with no detail spared, produced with only the best material. Every detail expertly curated and assembled, Unapologetically lavish. Each design is a unique piece of history .

I have been waiting eagerly to see the pictures from the runway the moment a sneak peak of the backstage line up was uploaded on the Maison Loulabelle Instagram page. And once I could get a few pictures, I decided to put them up for you to see.

But before I show them to you I have a question to ask you. How many children’s dresses do you see that takes 70+ hours to create? With Maison Loulabelle, the beauty is in the details. Steady making your little girls look like princesses and not leaving the boys out. In the Metamorphosis collection, there is something for every kid. Scroll through to view images.

To connect with Maison Loulabelle, and possibly secure a piece from the ss19 collection before its official release in May, follow @maison_loulabelle on Instagram, or email maisonloulabelle@gmail.com

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Bellafricana published in africa, Events, News

The Tony Elumelu Foundation Entrepreneurship Program 2019 With A Focus On Women Owned Businesses

The Tony Elumelu Foundation has opened its application portal for the 5th cycle of its $100million Entrepreneurship Program, open to all African entrepreneurs. This year, one of the goals is to increase participation and representation from women-run businesses in Africa as well.

Statistics have shown that only about 38% of applications to this program are from women, and the foundation is working hard to increase the number of applications from women owned business.

The program is open to any African who has an innovative business idea or a business in existence that is less than 3 years old in any sector.

If selected, business owners will join the Foundation’s current 4,470 TEF alumni and will receive non-refundable $5,000 seed capital,access to mentors, top-rated business training, access to a network of African entrepreneurs and opportunities for them and their business to share a global stage.

 

For more information on eligibility, funding, judging criteria, and application process, click here or APPLY RIGHT AWAY on TEFConnect here: www.tefconnect.com.

Deadline for applications submission is March 1st 2019

 

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Bellafricana published in africa, bellafricana, Destinations

African Travel Guide : What You Need To Know About Visiting Chad

Expensive, remote, and sometimes dangerous outside the capital, Chad can be a very challenging place to visit, but by investing in the effort and taking safety precautions, travelers may gain a memorable tourism experience. Located in the heart of Africa, Chad is known for its stark expanses of savanna dotted with traditional villages. N’Djamena, Chad’s capital and largest city, is one of the only urban areas in a country still dominated by a rural lifestyle.Continue reading

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Bellafricana published in Articles, bellafricana, Fashion, Hats, Jewelry

The Rosa Collection By Zivanora Is A Must Have For Every Elegant Woman

I am not too big on jewelry, but it is very important to me that any piece of jewelry I have to put on, is elegant and has just the right amount of lustre. It is very important to understand how jewelry works with your outfits, as they can either overshadow your entire look or may be covered by the design and color of the clothes. Continue reading

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